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This sponsorship agreement was concluded on the basis of [contract. Date] between the following companies, which together are referred to as “the parties”: [Sender.First Name] [Sender.Last Name] (Sponsor) [Customer.First Name] [Customer.Last Name] (Organizer) This document is a legally binding sponsorship agreement between the parties listed above. Together, you promote your organization, concerns, event or name, attract more attention and expand your reach. Their sponsors will have access to a captured audience that reflects their main targets. This is a win-win situation as long as the right partners are selected and the right conditions of the sponsorship contract are met. Since a sponsorship relationship requires investment, they are expected to have the opportunity to improve their image, promote their products, and use your customer relationships to earn their brand. Therefore, when concluding a sponsorship, a professional sponsorship contract is a must. Here are five things you should include in your sponsorship agreement to ensure that both parties are protected and expectations are met. PandaTip: The terms of this sponsorship agreement proposal must be simple and fair for both parties. If you want to use other terms, you can override the template terms by clicking in the text box below. While it may be tempting to have a Boilerplate agreement, it`s always best to tailor the details for each participating sponsor to incorporate the particularities. In this way, there is no room for misunderstanding. The very first thing you should do when creating a sponsorship agreement is to consult a lawyer.
This contribution is intended only as information and should not replace the advice of a lawyer. However, one of the foundations of a sponsorship contract is often the following: we have already mentioned the non-competition clause, but this advances exclusivity. It describes the particularities of your agreement and the exclusive rights to which a particular sponsor may be entitled as a result of the package it has acquired. For example, a sponsor might have exclusive rights to have their logo appear on stage for major events or be the only food vendor authorized to sell food at your event. The exclusivity clause defines the agreed terms that impose special rights on a particular sponsor….